Low alcohol does not mean, low taste or no taste!

Big benefit: You can drink 1-2 glasses more before feeling buzzed or drink just 1 glass and feel good and well and ready for the next day. Also, they have to be affordable, announced in social media as well as we have to disclose nutritional information.

All these asked facts, we can represent to the younger generation with our low calorie, low alcohol-wine line from CHATEAU DIANA WINERY, Healdsburg, CA.

Read below some thoughts from young wine drinkers, which are very relevant for the wine market:

Erik Muntean (Millennial): Love the Lower ABV

Sommelier and Restaurant Manager at Sierra Nevada Resort in Mammoth, CA

“Millennials/Gen Z are responsive to lower alcohol in wine and the ability to have more than a glass or two before feeling buzzed,” notes Muntean. “The U.S. wine scene needs to broaden from the trend of higher and higher alcohol and take a page from storied, but less well-known wines and fresher styles of winemaking.”

Jamie Harrison Rubin (Millennial): Make Wine Affordable

Consulting sommelier for Southwark and Ambra in Philadelphia

“Cost is a huge issue for younger drinkers,” notes Rubin. “Global benchmark wines are no longer attainable for anyone on a reasonable budget.”

What does that mean for the average young wine drinkers? “It means we have to stop using these wines as reference points,” Rubin says. “It means that we need to focus on wines that are obtainable. We need to center local producers when we can and try to find new and creative ways to describe a wine that doesn’t call back to a time when Napa Valley Cabernet Sauvignon was the hot new thing. It isn’t anymore.”

Maggie Kruse (Millennial): Embrace Social Media

Head Winemaker at Jordan Winery in Sonoma, CA

“I believe these generations are much more interested in discovery, engagement and shop-ability via social media, specifically Instagram and TikTok, when it comes to buying wine,” says Kruse. “We often see millennial and Gen Z consumers make purchasing decisions based on the creators they follow and the experiences and/or products they recommend.”

Jessica Blumenthal (Millennial): Disclose Nutritional Information

Founding VP of Brand & Innovation at Avaline

“Wine brands should start disclosing their nutritional information and ingredients,” says Blumenthal. “There’s a misconception among consumers that wine is high in sugar because the industry doesn’t talk about it, and I really believe it puts the category at a disadvantage when compared to other alcoholic beverages.”

As for low-alcohol wines, we can offer you: 2 whites, 1 rosé, 1 red, Sangria, 2 infused whites and a sparkling Moscato. Taste and feel convinced: Pleasure does not necessarily need a high ABV.

Cheers to that!